News, Tips and Stories that Empower You
Salesforce® has once again packed their platform with exciting new features inside its forthcoming Summer ‘22 Release, which – depending on your instance of Salesforce – can begin to be experienced as early as the first release weekend, May 21, 2022. And as they always do, AdVic’s consultants have poured through every one of the […]
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Is your organization B2B, B2C, or B2B2C? The way you interact with your clients, the way you define success, and the technology you use all tie into the business model that defines your company. How, why, and where your company purchases raw materials or the channels you use to market your products, all tie into […]
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Not to be confused with a sales funnel – which looks at the whole customer journey and the various stages a consumer will go through in their journey towards purchase – a sales pipeline looks at the different steps in the sales process, from gaining the lead to closing the sale. It is brand-focused, in […]
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It’s no secret that fostering positive relationships with your customers out-of-the-gate can help to transform those customers into real brand supporters and long-term partners. Such is the case with AdVic and a recent high-tech customer that provides cloud-based business solutions to their customers. The Initial Project In need of a solution for their rapidly growing […]
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0.75x 1x 1.25x 1.5x 2x 0:0000:23:20 Top Brands Use These Components to Create an Effective Customer Experience Apple PodcastsSpotifyAmazon MusicGoogle PodcastsSoundCloudStitcherShare Leave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSSPlayer Embed On this episode of “Salesforce Simplified,” the topic is “Creating Exceptional Online Customer Experiences,” and our guest is AnswerLab Principle Researcher Bob […]
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Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud. But what does that mean? For starters it means giving organizations (especially marketers) the ability to promote relevant products and services to their customers and prospects across channels like web, email, and mobile in real-time with offers specifically and […]
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In the world of technology, things are ever-changing. From automation, updates, and discoveries, there are constant advancements to benefit businesses across all industries. During a recent AdVic® “Salesforce Simplified” podcast – titled “Talking Tech Trends with Salesforce Ben” and featuring Salesforce Ben’s Ben McCarthy and AdVic President Brian Mize – we discussed top tech trends […]
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Data is more than a trending topic. Today, data drives business solutions and tells a story about what is happening in your business. Whether manufacturers are using data to pinpoint defects or downtime in their machines, retailers are analyzing their new loyalty programs, or a healthcare provider is monitoring patient engagement, data tells a story. […]
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From the top of the sales funnel to closing, the sales process has a lot of steps. In many cases sales begins with marketing initiating the first touching point. It could be socials, ads campaigns, or email marketing, and from there, prospects flow through the funnel hopefully landing in a closed deal. This process has […]
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If the past two years have shown us anything, it’s that, in spite of a lot of progress over time, the world still needs a lot of fixing. There are many opportunities to make a difference for the greater good, even if it’s small, it has an impact. For example, what if your hour of […]
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