In a nutshell, an Order Management System (OMS) – such as Salesforce Order Management™ (SOM) – is your central hub for handling all aspects of the order lifecycle, including order capture, fulfillment, shipping, payment processing, and service. And while an OMS itself hasn’t changed much throughout the years, what has changed are buyers’ expectations around […]
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Interactive Email offers many ways for recipients to interact directly with email content. Common examples include: tapping, swiping, count-down timers, gifs, embedded videos, or submitting information via interactive forms. As digital marketing evolves, finding ways to capture your customer’s attention and getting them to provide information is evermore important. Which is why Salesforce Marketing Cloud […]
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With Salesforce®, retailers can offer consistent and smarter shopping solutions for customers. Salesforce Clouds matched with readily available apps make a powerful combination. There are a variety of clouds and apps to perfect your CRM system. The Salesforce AppExchange features a diverse market of apps that upload directly into your Salesforce platform, making it simple […]
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Are you looking to segment your data in Salesforce Marketing Cloud to reach that key audience? Do you find yourself needing to segment or apply filters on a regular basis to get the latest data before you send an email? Marketing Cloud provides a manual process to filter data Extensions or Lists, but there is […]
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Salesforce® continues to go to market with new products and features year after year. Our question for you is: How well are you taking advantage of them? Regularly deploying new feature sets to the public is something that makes Salesforce unique. Several releases per year, new acquisitions right and left, it’s endless. With such evolution, […]
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Marketing Cloud is a very powerful Marketing Automation platform. Alone, it can do great things, but when you use Marketing Cloud Connect with Salesforce Sales Cloud or Service Cloud, you have just opened up a new range of automation options. Marketing Cloud Connect gives marketers the ability to utilize the Standard and Custom Objects for […]
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When a company experiences rapid growth, often technology platforms are pushed beyond their original capability in an effort to keep pace. This can lead to a tangled web of disconnected systems and, in turn, disconnected processes and data. Twiddy & Company faced this exact situation and engaged Ad Victoriam to help them re-engineer their technology […]
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