As a Customer Relationship Management (CRM) tool, Salesforce® helps businesses of all sizes manage their customer relationships more effectively. However, to get the most out of Salesforce, it’s important to optimize it for your specific needs. For this Ad Victoriam Salesforce Blog, we offer numerous general tips to optimize Salesforce, then we go deeper and […]
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These days, data reigns supreme, and organizations rely heavily on data to make informed decisions and drive business growth, and the Salesforce® CRM platform plays a crucial role in helping businesses manage their data. However, simply collecting data isn’t enough; you need to harness it effectively to derive valuable insights. In this Ad Victoriam Salesforce […]
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During a recent Ad Victoriam “Salesforce Simplified” podcast, we spoke with Catalytics Founder – and noted data, analytics and AI expert – Frank Mendoza about the most heard acronyms in the universe today, AI (Artificial Intelligence) and GPT (Generative Pre-Trained Transformer), and how they are impacting – some even say disrupting – businesses today. A […]
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Artificial intelligence (AI) and Generative Pre-trained Transformers (GPT) are rapidly evolving technologies that are having a profound impact on businesses of all sizes. In order to stay ahead of the curve, businesses need to understand how these technologies work, the benefits they will gain from embracing them, and how businesses are using AI and GPT […]
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The importance of integrating digital technology into the sales process cannot be overstated. In today’s digital age, customers are increasingly using online channels to research products and services, and they expect to be able to interact with businesses in a digital way. In short, by integrating digital technology into the sales process, businesses can improve […]
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In the current data-centric landscape, leveraging the potential of information is imperative for businesses to prosper. To that end, Salesforce Data Cloud™ offers a comprehensive solution that enables companies to leverage data effectively, while enhancing day-to-day operations. In this AdVic® Salesforce Blog we’ll delve into what Salesforce Data Cloud is, its key features and benefits, […]
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It’s quite evident these days that Salesforce is full-speed-ahead with using the power of AI to help transform the way businesses interact with their customers. Case in point, their “AI+Data+CRM” formula combines AI with data to create a more holistic view of the customer, allowing for more personalized and relevant experiences. Let’s take a look […]
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It won’t surprise anyone to know that migrating data from a legacy system to a Salesforce® solution requires some careful planning and execution. And after you’ve chosen your Salesforce migration partner, there are a lot of things to take into consideration. Thus, the reason for us reaching out to Salesforce Lead Technical Architect Richard MacDonald […]
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After their initial Salesforce® implementation, certain business practices become easier and productivity enhances. But with time, your business, industry, and even Salesforce features change and it may become necessary to modify or improve the functionality of your Salesforce platform to do more with less, and keep teams aligned and focused on the customer experience. In […]
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The world of customer service is changing. Customers seek a personal and emotional connection with brands and expect consistent and seamless connections across all channels. But given that customers have more touchpoints with brands than ever before, it can be difficult to make quality connections at scale. That’s where the power of automation and artificial […]
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