Customer experience (CX) is not a new buzz phrase in the business world. The truth is, we’re actually hearing more and more about CX these days. And whether good or bad, customers remember interactions with your brand that, in the long-term, shape your business. A recent guest on the Ad Victoriam “Salesforce Simplified” podcast, customer […]
Tag: B2B
The job of Sales and Marketing is to work together towards common goals, helping their company grow and securing business. While their job functions differ, working together as one maximizes business profits and growth. Companies that unify Sales and Marketing hold the advantage of collaboration. Rather than functioning as separate entities, exchanging information and ideas […]
As the world evolves in the way we buy and sell, now more than ever is the time for sales teams to focus on relationships and genuinely understanding the needs of our customers in order to fulfill their needs, and provide them with solutions to help expand their businesses. To that end, in a recent […]
Let’s get right to it. We’re all working hard to generate revenue this year so we can achieve top-line growth. With more people social distancing, shopping online has become even more attractive. Time for all businesses to launch (or enhance) an online store filled with products they already offer. Many believe that it is a […]
Manufacturers are experiencing a customer-centric revolution. As a result, demand for customer-focused operations, sales, and marketing data has never been higher. Process automation and connected data with actionable insights are essential for driving performance and staying competitive. That’s an all too common scenario for the manufacturing industry as a whole today. The question – however […]