On a recent Ad Victoriam “Salesforce Simplified” podcast, we invited Refine Labs CEO Chris Walker to talk about the state of B2B marketing today. Chris and his team help B2B companies change how they think about measuring and executing marketing so they can stop worrying about lead volume and start generating revenue. In addition to […]
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0.75x 1x 1.25x 1.5x 2x 0:00… The State of B2B Marketing Today with Chris Walker Apple PodcastsSpotifyAmazon MusicGoogle PodcastsSoundCloudStitcherShare Leave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSSPlayer Embed Episode Notes In this episode, we’re talking with Refine Labs CEO Chris Walker about the state of B2B marketing today Chris also offers numerous […]
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B2B companies often have long sales cycles, complex decision-making processes, and multiple stakeholders. Therefore, it’s important for B2B companies to follow certain best practices to maximize their chances of success. Here are 10 best marketing practices that B2B companies should follow. 1. Define Your Ideal Customer Profile: B2B companies should have a clear understanding of […]
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In today’s ever-changing digital age, customers are more empowered than ever before. They have access to a wealth of information and can make informed decisions about their purchases. This shift in consumer behavior has led to the rise of Direct-to-Consumer (D2C) companies that sell directly to consumers without involving any middlemen. While D2C companies have […]
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For those who don’t know, AdVic’s extensive line of Accelerators are quick-start tools that advance the implementation or enhancement of your Salesforce® platform to equip and empower your team, customers, and partners in just weeks, not months. With our uniquely crafted solutions, based on industry best practices and thousands of successfully completed projects, your company […]
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The B2B marketing landscape is continuously evolving. The last two years saw a few unprecedented changes and trends in the B2B marketing ecosystem. What trends can we expect in 2023? On a recent Ad Victoriam “Salesforce Simplified” podcast, Paul Slack, founder and CEO of Vende Digital discussed sales and marketing, SEO, and social media trends […]
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Are we really putting 2022 in our rearview mirror? Where did it go? Well, there’s no looking back now, so let’s push forward with eyes wide open into what we hope will be an amazing 2023 for all! But before we do that, we wanted to take this opportunity to share the Top 22 Salesforce […]
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0.75x 1x 1.25x 1.5x 2x 0:00… Sales & Marketing, SEO, and Social Media Tips for B2B Marketers Apple PodcastsSpotifyAmazon MusicGoogle PodcastsSoundCloudStitcherShare Leave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSSPlayer Embed Episode Notes & Resources On this episode we’re welcoming back to the “Salesforce Simplified” podcast Vende Digital CEO & Chief Strategist Paul […]
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Not familiar with Salesforce B2B Commerce™? Simply put, it’s a commerce solution that digitizes sales teams, allowing them to better serve customers across all interactions. According to a commissioned study conducted by Forrester Consulting on behalf of Salesforce®, the latter’s B2B Commerce has helped companies achieve sales growth and increases in efficiencies, but also shows […]
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Is your organization B2B, B2C, or B2B2C? The way you interact with your clients, the way you define success, and the technology you use all tie into the business model that defines your company. How, why, and where your company purchases raw materials or the channels you use to market your products, all tie into […]
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