Back in early 2016, AdVic® started its journey towards B Corp certification. At the time, there were only around 1,500 B Corps around the world and only six in our home state of Georgia (there are now 6,100+ and 24 in Georgia). What appealed most to us about the certification was the rigor with which […]
Tag: B Lab
AdVic’s B Corp journey began five years ago, in a conference room on the fourth floor of Correll Hall at the University of Georgia. Powered by four eager MBA students and a vision for our growing company, AdVic embarked on a journey to pursue both profit and purpose. As the saying goes, time flies when […]
With all of the change in the air right now, from the Global Climate Strike to the Business Roundtable’s commitment to a new Statement of Purpose for corporations, the priority of the stakeholder over the shareholder has never been greater. At this year’s Champions Retreat in Los Angeles, the annual gathering of North American B […]