Revolutionizing B2B Marketing with CRM, AI, and Market Trends
On a recent Ad Victoriam Salesforce Simplified podcast, we welcomed back Paul Slack, CEO and Chief Strategist of Vende Digital.
In this insightful episode, podcast host Mike Boyle and Paul dove into the state of B2B marketing in 2024 and forecast trends for 2025. They also talked about how AI transforms the marketing landscape, the shift from SEO (Search Engine Optimization) to LMO (Language Model Optimization), and the importance of community in demand generation.
In addition, we explored the critical role of CRMs in modern marketing, including best practices for leveraging these systems effectively.
Here are some audio highlights from our conversation.
B2B Marketing Trends for 2025 – Part 1
The conversation with Paul started with his look back at the B2B Marketing trends that were most prevalent in 2024 (Hint: AI, AI, AI…). He also looked into his crystal ball with his trend prediction for 2025. Here’s the ‘big” one…
B2B Marketing Trends for 2025 – Part 2
So, now that you have been warned about LMOs (Language Model Optimization) in Part 1 above, Paul looked further into his 2025 crystal ball and informed us to be ready for more AI agents, vertical videos, and lo-fi content.
Marketers and CRMs – The Biggest Challenge
As we moved into the marketers and their relationship with CRM portion of the podcast, we asked Paul about the biggest challenge marketers face when it comes to effectively using CRMs, and how poor data management contributes to this. Here’s what he said…
The Importance of a Clear CRM Strategy
We asked Paul his thoughts on the importance of companies having a clear CRM strategy, and he said that the biggest risk companies take in the beginning is treating it like an old-school Rolodex (look it up, kids!).
👉 Listen to the entire B2B Marketing Strategy: CRM, AI, Challenges & Trends podcast episode.
Related Resources:
The Role AI & GenAI Are Playing in Today’s B2B Marketing
Maximizing Your CRM Investment: How Budget-Conscious Businesses Can Make the Most of Salesforce
Why Traditional CRM Falls Short in Healthcare
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