Navigating the Salesforce Ecosystem: Which Cloud Is Right for Your Business?
Estimated reading time: 7 minutes
Salesforce® has grown to become the largest player in the CRM market. One major reason for this has been its large ecosystems of specific clouds, from retail to healthcare and manufacturing. Salesforce pitches unique solutions to each of those sectors, catering to the different challenges each faces. But how would you know which Salesforce cloud best suits your business?
In this Ad Victoriam Salesforce Blog, we’ll explore some of Salesforce’s most popular clouds—Sales Cloud, Service Cloud, Manufacturing Cloud, Health Cloud, and others—to help you decide which solution best solves your business needs.
Sales Cloud: Supercharging Your Sales Process
Sales Cloud is Salesforce’s flagship solution to accelerate sales, increase lead conversion, and develop stronger customer relationships. Be it a small business or a large enterprise, Sales Cloud provides tools to manage contacts, accounts, opportunities, and sales pipelines effectively.
Key Benefits:
- Lead Management: Automate capturing and scoring leads with AI-powered tools like Einstein Lead Scoring.
- Forecasting: Use real-time data to generate highly accurate sales forecasts.
- Customization: Make Sales Cloud your own with workflows and integrations customized to your needs.
Industry Fit:
Sales Cloud is an extremely flexible solution that will adapt to nearly any industry. However, industries such as manufacturing or tech in B2B companies usually have very long sales cycles and thus see the greatest benefit from robust pipeline management and forecasting tools.
Stat Spotlight:
With Sales Cloud, Salesforce reports that customers see a 32% increase in lead conversion and a 28% increase in sales revenue. Click here to learn more about these statistics.
Service Cloud: Raising the Bar on Customer Service Across Channels
Service Cloud™ was built to empower companies to provide the best customer service through the unification of all service touchpoints on one platform. Whether your business offers support via phone, email, chat, or social media, Service Cloud provides the tools to manage all these channels seamlessly.
Key Benefits:
- Omnichannel Routing: Route customers automatically to the right agent, selected based on expertise, availability, or customer priority.
- Self-Service Portals: Customers can sort out many common problems on their own through knowledge bases or communities.
- AI-Powered Insights: Einstein AI provides agents with relevant solution suggestions and automates repetitive tasks.
Industry Fit:
Service Cloud would apply most to industries whose business relies a lot on customers and customer support, like retail, telecommunications, and financial services.
Stat Spotlight:
Companies using Service Cloud see a rise of 45% in customer retention and 34% in agents’ productivity. This and more are courtesy of Salesforce.
Manufacturing Cloud: Powering Production and Demand Forecasting
Manufacturing Cloud™ is purpose-built for manufacturers, offering tools to manage sales agreements, track production goals, and align supply chains with market demand. It bridges the gap between sales and operations with a holistic view of customer relationships, coupled with efficient production.
Key Benefits:
- Sales Agreement Management: Keep track of key metrics, including revenue targets, product mix, and shipment dates that ensure alignment between sales and production.
- Forecasting: Leverage AI-powered insights to project demand and make real-time adjustments to production schedules.
- Collaboration: Share real-time data across sales and operations for complete visibility and agility.
Industry Fit:
Manufacturing Cloud is the right fit for those discrete manufacturing, automotive, and high-tech companies where long-term contracts and complex supply chains call for increased coordination between sales and production teams.
Stat Spotlight:
According to Salesforce, with Manufacturing Cloud, manufacturers see a 40% improvement in forecast accuracy. Click here to learn more about these statistics.
Health Cloud: Innovative Patient-Centric Care
Salesforce Health Cloud™ empowers innovation at healthcare organizations with a set of capabilities powered by patient-centered care. This cloud helps manage patient information for better communication and delivers personalized care experiences at every touchpoint.
Key Benefits:
- Unified Patient Profiles: Integrate clinical and non-clinical data into one view to offer personalized care.
- Care Coordination: Allow the care team to collaborate in real-time and monitor patient progress by managing appropriate treatment plans.
- Compliance: Keep your organization aligned with HIPAA and other regulatory standards concerning data privacy and security.
- Compliance: Keep your organization aligned with HIPAA and other regulatory standards regarding data privacy and security.
Industry Fit:
Health Cloud would be imperative for any hospital, private practice, or pharmaceutical company in running a modernized delivery model with much-improved patient outcomes.
Stat Spotlight:
Salesforce reports that organizations with Health Cloud see a 22% reduction in patient readmission rates and a 31% increase in patient satisfaction. For more information, click here.
Salesforce Commerce Cloud & Consumer Goods Cloud: Making Retail Personal
Salesforce Commerce Cloud™ and Consumer Goods Cloud™ are necessary components in helping retailers provide personalized customer experiences and seamless continuity. These clouds empower companies in the retail industry to seamlessly connect digital and in-store touchpoints, drive efficient operations, and provide consistent omnichannel experiences.
Key Benefits:
- Personalized Journeys: Retailers can extend their abilities to present personalized promotions, recommended products, and marketing messages across online, mobile, and in-store touchpoints with the power of AI-driven insights.
- Unified Commerce: Both enable integration of all sales channels in-store, online, or via mobile apps on a single cohesive platform that assures consistency and friction-free customer shopping.
- Inventory Management: It enables real-time inventory tracking across all channels and allows retailers to ensure that the right products are available for customers wherever and whenever they need them, minimizing out-of-stocks and optimizing their replenishment strategies.
- Revenue Lifecycle Management Strategy (RLM): By implementing an RLM strategy, a business can quickly grow and succeed. By understanding your customers and their needs, you can improve your sales, marketing, and customer service efforts, leading to increased revenue, stronger customer relationships, and a more profitable business.
Industry Fit:
Salesforce Commerce Cloud and Consumer Goods Cloud perfectly fit the needs to help retail and eCommerce businesses shape better customer interactions, build loyalty, and make supply chains much more efficient.
Stat Spotlight:
On average, retailers using Salesforce increase customer retention by 20% and sales revenue by 29%. Learn more here.
Which Salesforce Cloud Is Right for You?
The correct Salesforce cloud is defined by the needs and challenges of your business. Here’s a quick guide to help you decide:
- Sales Cloud: Ideal for those companies seeking to power up their sales processes using automation, especially for industries like manufacturing and technology that have B2B and long sales cycles.
- Service Cloud: Suitable for businesses, like retail or telecommunications, that are truly customer-service-based and require omnichannel support.
- Manufacturing Cloud: Built for manufacturing companies interested in a deep dive into sales agreements and production forecasts.
- Health Cloud: For health organizations focusing on patient-centered care, among other areas of privacy and regulatory compliance.
- Commerce Cloud and Consumer Goods Cloud: Ideal for retailers who want to serve up frictionless, personalized shopping experiences from digital to physical touchpoints.
Whatever cloud you choose, Salesforce’s ecosystem has powerful tools to address specific business challenges. To dive deeper into how these clouds will improve your business outcomes, explore Salesforce’s full suite of solutions here.
How AdVic Can Help
At AdVic®, our team of certified Salesforce consultants is dedicated to guiding your business through the intricate landscape of Salesforce’s diverse cloud offerings. Whether you aim to enhance your sales processes with Sales Cloud, elevate customer support with Service Cloud, streamline manufacturing operations with Manufacturing Cloud, deliver patient-centric care with Health Cloud, or personalize retail experiences using Commerce Cloud and Consumer Goods Cloud, we provide tailored strategies and expert implementation to ensure you select and optimize the right tools for your industry. As a trusted Salesforce Consulting Partner, AdVic empowers your organization to harness the full potential of Salesforce’s ecosystem, driving efficiency, fostering stronger customer relationships, and fueling sustainable growth. Let us help you navigate your Salesforce journey and achieve your business goals with confidence.
For more information on how AdVic can support your Salesforce initiatives, visit our website or contact us today.
Related Resources:
Salesforce Solutions: The Catalyst for Industry Transformation
How Salesforce Can Help Startups Grow and Scale: Beyond the Cost Perception
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