On a recent Ad Victoriam “Salesforce Simplified” podcast, we invited Refine Labs CEO Chris Walker to talk about the state of B2B marketing today. Chris and his team help B2B companies change how they think about measuring and executing marketing so they can stop worrying about lead volume and start generating revenue. In addition to […]
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Salesforce Commerce Cloud™ is a powerful platform that enables businesses to create and deliver personalized and seamless online shopping experiences. With its powerful features and capabilities, Commerce Cloud has become a popular choice among businesses of all sizes. Let’s explore the many benefits of using Commerce Cloud for your online business. Increased Sales and Revenue […]
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When we look back at 2023 it will be the year that AI (Artificial Intelligence) and GPT (Generative Pre-trained Transformer) changed how people work. Marketers will be most likely some of the most affected by this brand new technology. Salesforce® is one of the companies investing in this new functionality announcing at its June Connections […]
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It’s quite evident these days that Salesforce is full-speed-ahead with using the power of AI to help transform the way businesses interact with their customers. Case in point, their “AI+Data+CRM” formula combines AI with data to create a more holistic view of the customer, allowing for more personalized and relevant experiences. Let’s take a look […]
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Ike Wagh is a unique independent Salesforce Content Creator who has been using his platform to share his passion for Salesforce® with the world across social media. Ike has over 13,000 followers on LinkedIn and over 3,000 subscribers to his YouTube channel. Ike was a recent guest on the AdVic “Salesforce Simplified” podcast and talked […]
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For those who don’t know, Product Information Management (PIM) refers to the process of handling all the data, content, and other material that you need to market and sell products. PIM also ensures that quality data is created for internal use and multichannel distribution. PIM was the topic on a recent AdVic® “Salesforce Simplified” podcast. […]
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Never heard of Salesforce Experience Cloud™? Well, it’s an all-in-one platform that enables businesses to engage with their customers, partners, and employees. It provides a single interface for all the stakeholders and allows them to access information, data, and resources in real-time. The platform is designed to improve the customer experience, increase productivity, and drive […]
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B2B companies often have long sales cycles, complex decision-making processes, and multiple stakeholders. Therefore, it’s important for B2B companies to follow certain best practices to maximize their chances of success. Here are 10 best marketing practices that B2B companies should follow. 1. Define Your Ideal Customer Profile: B2B companies should have a clear understanding of […]
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A Salesforce® implementation can be a complex and daunting process. Even if you’ve already implemented Salesforce before, starting a new implementation from scratch can present new challenges. To ensure that your implementation is successful, there are certain steps you need to follow. In this AdVic® Salesforce Blog, we’ll discuss eight important steps to follow when […]
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Salesforce understands that your business continues to innovate and evolve, as it should. To support your goals, they are once again releasing new features and upgrades to all of their clouds so you can more effectively and efficiently stay relative. Depending on your instance of Salesforce®, the first main release weekend for the Summer ’23 […]
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