Category: Salesforce

Enhancing Data Security: The Role of AI - Ad Victoriam Salesforce Blog
Apr 08, 2024
Enhancing Data Security: The Role of AI

Data security is a critical concern for individuals, businesses, and governments in an era dominated by digital transformation. As the volume of data continues to skyrocket, the need for robust security measures becomes more pronounced. Additionally, traditional methods of securing data are no longer sufficient to combat the sophisticated cyber threats that evolve continuously.  Enter […]

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Outset Medical Transforms Marketing with AdVic: A Success Story - Ad Victoriam Salesforce Blog
Apr 01, 2024
Outset Medical Transforms Marketing with AdVic: A Success Story

After successfully leading several large-scale projects to help medical technology company Outset Medical evolve key capabilities within Salesforce Service Cloud™, Ad Victoriam Solutions (AdVic®) was recently invited to participate in an RFP to help them migrate from another third-party marketing automation platform to Salesforce Marketing Cloud™.  Regarding the process, Outset’s Senior Director, Information Technology Isaac […]

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An Insider's View of Salesforce Account Engagement (Pardot) and Marketing Cloud - Ad Victoriam Salesforce Blog
Mar 18, 2024
An Insider’s View of Salesforce’s Account Engagement (Pardot) & Marketing Cloud

0.75x 1x 1.25x 1.5x 2x 0:00… An Insider’s View of Salesforce’s Account Engagement (Pardot) & Marketing Cloud Apple PodcastsSpotifyAmazon MusicGoogle PodcastsSoundCloudStitcherShare Leave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSSPlayer Embed Salesforce Ben‘s Operations Director, Lucy Mazalon, knows a thing or two about Salesforce’s Account Engagement™ (a.k.a. Pardot) and Marketing Cloud™. We invited […]

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The Power of Managed Services in Technology Management - Ad Victoriam Salesforce Blog
Mar 04, 2024
The Power of Managed Services in Technology Management

Without sounding cliché, technology plays a crucial role in the success of every business today, regardless of the industry. However, effectively managing this technology can pose business challenges. Whether routine maintenance or addressing complex issues to stay efficient and connected with customers, the demand for effective technology management has never been higher. Many businesses have […]

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CRM Adoption: The Flaw in 'You Build It and They Come' - Ad Victoriam Salesforce Blog
Feb 26, 2024
CRM Adoption: The Flaw in ‘You Build It and They Come’

0.75x 1x 1.25x 1.5x 2x 0:00… CRM Adoption: The Flaw in ‘You Build It and They Come’ Apple PodcastsSpotifyAmazon MusicGoogle PodcastsSoundCloudStitcherShare Leave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSSPlayer Embed Michael Hudlow, a leader in business transformation and corporate innovation – and an expert on the topic of CRMs – was a […]

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Creating a Healthier World with Salesforce - Ad Victoriam Salesforce Blog
Feb 19, 2024
Creating a Healthier World with Salesforce

Doctors, nurses, schedulers, and other healthcare professionals have played an intricate part in ensuring our safety throughout the recent healthcare industry challenges. During this time, healthcare has become disrupted and the industry needed innovation quickly. From in-person visits, pick-ups at the pharmacy, and an influx of ICU patients, they adopted new ways to care for […]

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Boosting Sales with AI & GenAI: The Game-Changers for Productivity - Ad Victoriam Salesforce Blog
Feb 05, 2024
Boosting Sales with AI & GenAI: The Game-Changers for Productivity

In the hustle and bustle of the sales game, keeping one step ahead of the competition should be every business’ goal. These days, AI (Artificial Intelligence) and generative AI (GenAI) are the superheroes of modern business strategies. And they aren’t just some trendy terms; they are game-changers ready to shake things up and boost sales […]

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How Salesforce Streamlines Operations for Business Success in 2024 - Ad Victoriam Salesforce Blog
Jan 29, 2024
How Salesforce Streamlines Operations for Business Success in 2024

In this era of relentless business demands, the need for seamless and optimized operations has become paramount. Enter Salesforce®, a formidable – and the world’s No. 1 CRM platform – that empowers enterprises of every size to transcend conventional boundaries, fortify their operations, and pave the way toward unparalleled success. How Salesforce Can Streamline Operations […]

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Salesforce Ben's Christine Marshall Highlights Top Spring '24 Release Features - Ad Victoriam Salesforce Blog
Jan 22, 2024
Salesforce Ben’s Christine Marshall Highlights Top Spring ’24 Release Features

Depending on your instance of Salesforce®, the first main release weekend for the Spring ’24 Release was January 12, with subsequent release weekends scheduled for February 2 and February 9.  To help get you ready for the release – on a recent AdVic “Salesforce Simplified” podcast – we spoke with  Salesforce Ben‘s Courses & Community […]

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The Role AI and GenAI Are Playing in Today's B2B Marketing - Ad Victoriam Salesforce Blog
Jan 16, 2024
The Role AI & GenAI Are Playing in Today’s B2B Marketing

0.75x 1x 1.25x 1.5x 2x 0:00… The Role AI & GenAI Are Playing in Today’s B2B Marketing Apple PodcastsSpotifyAmazon MusicGoogle PodcastsSoundCloudStitcherShare Leave a ReviewListen in a New WindowDownloadSubscribe on AndroidSubscribe via RSSPlayer Embed While AI (Artificial Intelligence) has been around for a long time, in the past year or so, many new tools, such as […]

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