When it comes to B2B marketing best practices, a digital marketing plan is key, because it’s a comprehensive blueprint that is designed to achieve company goals and objectives. A careful and perfect execution of one provides businesses with an edge over the competition, tells a story to consumers, and provides them with an abundance of […]
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Are you looking to segment your data in Salesforce Marketing Cloud to reach that key audience? Do you find yourself needing to segment or apply filters on a regular basis to get the latest data before you send an email? Marketing Cloud provides a manual process to filter data Extensions or Lists, but there is […]
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Salesforce® is an essential and dynamic business tool. When used effectively, sales and marketing teams are met with significantly less challenges in their every-day operations. From visual dashboards to automations Salesforce is a CRM that works for its users. The platform brings efficient processes that allows you to focus on building an everlasting relationship with […]
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Implementing a digital transformation introduces exciting possibilities in business. From employee success and customer satisfaction, technology enhances experiences for all. Automation boosts efficiency and creativity in employees by removing tedious and manual tasks and freeing them to tune in to what is important. It also provides customers with what they need to have a memorable […]
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Developments in technology continue to progress and are furthering to improve human lives through convenience and recreation. In the 21st century, it is safe to say that “data is the new oil.” With everything being digitized, data is the key for smooth functionality and happy customers. However, data management can become quite complex and acts […]
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Salesforce® continues to go to market with new products and features year after year. Our question for you is: How well are you taking advantage of them? Regularly deploying new feature sets to the public is something that makes Salesforce unique. Several releases per year, new acquisitions right and left, it’s endless. With such evolution, […]
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Calling all fans of summer! Salesforce has packed their platform with exciting new Summer ‘21 Release features that all orgs will be experiencing by June 11-12, 2021. For this Salesforce Release, AdVic’s CPQ Practice Lead Aaron Chamblee (pictured, above) poured through every one of the new features and we have highlighted the ones he is […]
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As technology advances, so should your business. Digital transformations offer thorough advancement of technology and a positive effect on your operations. They should be met with clear objectives to enhance the customer experience and user adaptation internally to be successful. In a recent AdVic “Salesforce Simplified” podcast, Ali Davachi, CEO of Realware, spoke about the […]
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Synergy within companies ensures that everyone is pulling in the same direction towards the same goal. Aligning the sales and marketing teams means seamlessly engaging, informing and retaining customers through content, conversation, and sales conversion. Strategies within the departments should be built on solid foundations, as marketing studies leads and sales converts leads into customers. […]
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Andrew Deutsch, CEO of Fangled Tech, was a recent guest on AdVic’s “Salesforce Simplified” podcast and talked about converting sales no’s into yes’ by analyzing important data he says may be “leaking” within your sales funnels. Then we dug into transforming sales teams into selling machines, and more. Here are some highlights from that conversation. […]
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