Growth within the pharmaceutical industry is inevitable. Every year, the world of pharma grows 7%, which is expected to score billions of revenue dollars. While the shift in focus for pharma sways between vaccines and new drugs, their challenges tend to persist. However, using cutting-edge technology with mobile access and artificial intelligence, such as Salesforce […]
Category: Salesforce
The job of Sales and Marketing is to work together towards common goals, helping their company grow and securing business. While their job functions differ, working together as one maximizes business profits and growth. Companies that unify Sales and Marketing hold the advantage of collaboration. Rather than functioning as separate entities, exchanging information and ideas […]
Nonprofit organizations are usually high on passion and purpose, but often lack the resources needed to take their mission to the next level. One of the biggest challenges they face can be access to technology, prohibited by the cost of licenses and proper implementation. Most of these organizations start off in a free version of […]
Continued enhancements of Salesforce® keeps technology inline with business strategy – it’s a vital part of staying relevant and scalable. Knowing what needs to be done, and when, is a challenge. Here is how Polyglass stays relevant and on target. The Back Story Polyglass manufactures and installs cutting edge roofing and waterproofing products that often […]
When it comes to B2B marketing best practices, a digital marketing plan is key, because it’s a comprehensive blueprint that is designed to achieve company goals and objectives. A careful and perfect execution of one provides businesses with an edge over the competition, tells a story to consumers, and provides them with an abundance of […]
Are you looking to segment your data in Salesforce Marketing Cloud to reach that key audience? Do you find yourself needing to segment or apply filters on a regular basis to get the latest data before you send an email? Marketing Cloud provides a manual process to filter data Extensions or Lists, but there is […]
Salesforce® is an essential and dynamic business tool. When used effectively, sales and marketing teams are met with significantly less challenges in their every-day operations. From visual dashboards to automations Salesforce is a CRM that works for its users. The platform brings efficient processes that allows you to focus on building an everlasting relationship with […]
Implementing a digital transformation introduces exciting possibilities in business. From employee success and customer satisfaction, technology enhances experiences for all. Automation boosts efficiency and creativity in employees by removing tedious and manual tasks and freeing them to tune in to what is important. It also provides customers with what they need to have a memorable […]
Developments in technology continue to progress and are furthering to improve human lives through convenience and recreation. In the 21st century, it is safe to say that “data is the new oil.” With everything being digitized, data is the key for smooth functionality and happy customers. However, data management can become quite complex and acts […]
Salesforce® continues to go to market with new products and features year after year. Our question for you is: How well are you taking advantage of them? Regularly deploying new feature sets to the public is something that makes Salesforce unique. Several releases per year, new acquisitions right and left, it’s endless. With such evolution, […]