Not to be confused with a sales funnel – which looks at the whole customer journey and the various stages a consumer will go through in their journey towards purchase – a sales pipeline looks at the different steps in the sales process, from gaining the lead to closing the sale. It is brand-focused, in […]
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It’s no secret that fostering positive relationships with your customers out-of-the-gate can help to transform those customers into real brand supporters and long-term partners. Such is the case with AdVic and a recent high-tech customer that provides cloud-based business solutions to their customers. The Initial Project In need of a solution for their rapidly growing […]
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Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud. But what does that mean? For starters it means giving organizations (especially marketers) the ability to promote relevant products and services to their customers and prospects across channels like web, email, and mobile in real-time with offers specifically and […]
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In the world of technology, things are ever-changing. From automation, updates, and discoveries, there are constant advancements to benefit businesses across all industries. During a recent AdVic® “Salesforce Simplified” podcast – titled “Talking Tech Trends with Salesforce Ben” and featuring Salesforce Ben’s Ben McCarthy and AdVic President Brian Mize – we discussed top tech trends […]
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Data is more than a trending topic. Today, data drives business solutions and tells a story about what is happening in your business. Whether manufacturers are using data to pinpoint defects or downtime in their machines, retailers are analyzing their new loyalty programs, or a healthcare provider is monitoring patient engagement, data tells a story. […]
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From the top of the sales funnel to closing, the sales process has a lot of steps. In many cases sales begins with marketing initiating the first touching point. It could be socials, ads campaigns, or email marketing, and from there, prospects flow through the funnel hopefully landing in a closed deal. This process has […]
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Whether a customer is leaving a comment with a chatbot or having an initial conversation with a sales rep, they both define their experience with your company. Every touchpoint with customers influences their attitude towards your brand. Why does this matter? It matters because Customer Excellence drives customer loyalty, advocacy, and retention. What Does Good […]
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Salesforce Billing™ is an add-on package that builds on the existing Salesforce CPQ™ package to allow for users to invoice orders coming out of the sales completed through CPQ. By bringing Finance into the same platform as Sales, organizational silos are reduced to provide your customers with the best experience possible. In Salesforce Billing, Finance […]
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Most of us take our access to technology for granted. From our childhood to our professional lives, we’ve had computer labs in school, we’re given brand new computers at work, and have an array of iPads, iPhones, and other connected devices at home. But for a good number of people in our community, access to […]
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Through your research, you have found that Salesforce® products will work best for your organization. So, what’s next? It is time to look for a Salesforce Partner to implement (or modify) your technology. We know that this is a huge decision – one that will affect your business, your team and your career. At AdVic, […]
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