The job of Sales and Marketing is to work together towards common goals, helping their company grow and securing business. While their job functions differ, working together as one maximizes business profits and growth.  Companies that unify Sales and Marketing hold the advantage of collaboration. Rather than functioning as separate entities, exchanging information and ideas […]

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When it comes to B2B marketing best practices, a digital marketing plan is key, because it’s a comprehensive blueprint that is designed to achieve company goals and objectives. A careful and perfect execution of one provides businesses with an edge over the competition, tells a story to consumers, and provides them with an abundance of […]

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