An Insider’s View of Salesforce’s Account Engagement (Pardot) & Marketing Cloud
Salesforce Ben‘s Operations Director, Lucy Mazalon, knows a thing or two about Salesforce’s Account Engagement™ (a.k.a. Pardot) and Marketing Cloud™. We invited her to be on a recent episode of the Ad Victoriam Solutions Salesforce Simplified podcast to discuss the difference between those two marketing tools.
Lucy is an 11x certified Marketing Champion and the founder of The DRIP, Salesforce Ben’s sister blog for marketing professionals.
Our conversation covered numerous topics related to Account Engagement and Marketing Cloud, and we’ve highlighted a few in this audio blog.
Overview: Account Engagement (Pardot) & Marketing Cloud
We asked Lucy to give us a high-level overview of their architecture and how they fit into the Salesforce ecosystem…
Key Differences Between the Platforms
Account Engagement (Pardot) and Marketing Cloud are powerful marketing automation tools, but what sets them apart? We asked Lucy to break down the key differences between these platforms…
Scalability of the Platforms
Scalability is a concern for growing businesses. Here we asked Lucy how Account Engagement (Pardot) and Marketing Cloud handle larger volumes of data and expanding customer bases, and if there are any limitations to keep in mind…
Standout Features of the Platforms
With so many marketing automation tools available, we want to ask Lucy her thoughts on some of the standout features and functionalities that make Account Engagement (Pardot) and Marketing Cloud unique or more powerful than others in the market…
Listen to the Entire Podcast with Lucy
How AdVic Can Help
Marketing is challenging, but it can be easier! AdVic® can help you decide whether it’s Salesforce’s Account Engagement (Pardot) or Marketing Cloud is your out-of-the-box solution to help you address your specific challenges so your department can impact the organization. Let’s get you on your way to success today!
Related Resources:
The Benefits of Using Salesforce Marketing Cloud
Using Data Relationships to Create Better Segmentation in Marketing Cloud
Marketing Cloud Intelligence Reports: A Deeper Dive
Subscribe to the AdVic Salesforce Blog on Feedly:
