AI Unpacked: Cutting Through Hype to Boost B2B Connections
In a recent episode of Ad Victoriam’s Salesforce Simplified podcast, we spoke with Megan Burns, a Customer & Employee Experience expert, who helps good people deliver great experiences. She’s here to talk about AI and how it is being incorporated into B2B customer experiences. What follows are some audio highlights from that conversation.
Creating a Unified Experience
Many B2B companies struggle with inconsistent customer experiences across different touchpoints. We asked Megan how AI can help create a more unified experience, especially when dealing with multiple stakeholders within the same client organization.
AI Transforming B2B Companies
We’re seeing AI being integrated into CRM systems like Salesforce. Megan talks about how she sees these AI capabilities transforming the way B2B companies handle complex, multi-stage sales cycles and post-sale customer success.
Predicting and Preventing Churn
Megan gives her thoughts on how AI can help B2B companies better predict and prevent customer churn, especially with high-value enterprise accounts.
Personalized Experiences with AI
Is AI helping to deliver personalized experiences while maintaining the human touch that’s crucial in B2B relationships? Here’s what Megan says companies are experiencing…
There was much more to our conversation with Megan about AI and B2B customer experiences. Listen to the full Salesforce Simplified episode here.
Related Resources:
The Role AI & GenAI Are Playing in Today’s B2B Marketing
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