The Top 23 Salesforce Blogs of 2023
Estimated reading time: 15 minutes
As 2023 comes to a close, we reflect on the many ways Salesforce® has helped businesses grow and succeed. We are grateful to the Salesforce community for their continued support and collaboration.
In this final blog of the year, we share “The Top 23 Salesforce Blogs of 2023,” as curated by AdVic®, and the feedback we’ve received from our readers. These blogs provide valuable insights and advice for the entire Salesforce ecosystem.
We hope you enjoy reading these blogs and that they help you in your Salesforce journey.
Happy New Year from the Ad Victoriam Solutions Team!
#1. Highlights from the Salesforce Spring ’23 Release
To help get you ready for the Salesforce Spring ’23 Release, we spoke with Salesforce Ben‘s Courses & Community Director and 11X Salesforce-Certified Evangelist Christine Marshall about some of her favorite new features in the release. Here are the seven she selected for AdVic®.
#2. Create Better Brand Experiences with Consumer Goods Cloud
The traditional consumer products distribution strategy has traditionally been centered on face-to-face contact. However, today brands want a way for sales teams to know exactly how their items are selling, what inventory is needed in their store, and which locations need field reps’ attention. In addition, brands must also assist field teams by providing task management solutions that allow field reps to execute and audit precisely and in real-time while on the job. This is exactly why Salesforce Consumer Goods Cloud was created by the #1 CRM solution provider, Salesforce.
#3. What to Know When Migrating Data to Salesforce From a Legacy System
It won’t surprise anyone to know that migrating data from a legacy system to a Salesforce solution requires some careful planning and execution. And after you’ve chosen your Salesforce migration partner, there are a lot of things to take into consideration. Thus, the reason for us reaching out to Salesforce Lead Technical Architect Richard MacDonald is to get his expertise, guidance, and some tips. What follows are some highlights from our 2023 conversation with Richard on the AdVic “Salesforce Simplified” podcast.
#4. Expedite Salesforce Implementation with an Accelerator – Part 1
For those who don’t know, AdVic’s extensive line of Accelerators is quick-start tools that advance the implementation or enhancement of your Salesforce® platform to equip and empower your team, customers, and partners in just weeks, not months.
With our uniquely crafted solutions, based on industry best practices and thousands of completed projects, your company will be able to quickly leverage Salesforce functionality, lower deployment costs with accelerating platform benefits, and gain out-of-the-box resolution – which can be customized to your needs – to top industry use cases.
In Part 1 of this AdVic Salesforce Blog series, we’re taking a look at a few of our various Accelerator offerings and how they can expedite the Salesforce solution you have been looking for.
#5. Highlights from Salesforce’s Summer ’23 Release
To prepare you for the Salesforce Summer ’23 Release, we once again enlisted the help of Salesforce Ben‘s Courses & Community Director and 11X Salesforce-Certified Evangelist Christine Marshall to share some of her favorite new features in this release. Here are the eight she selected for AdVic.
#6. Get More Out Of Your Salesforce Clouds
After their initial Salesforce implementation, certain business practices become easier and productivity is enhanced. But with time, your business, industry, and even Salesforce features change and it may become necessary to modify or improve the functionality of your Salesforce platform to do more with less, and keep teams aligned and focused on the customer experience.
In this blog, we discuss how a company that has already implemented Salesforce can modify, improve functionality, or add features to keep their teams aligned, focused on customer experience, and growing revenue.
#7. Commerce Cloud Goes Beyond Your Traditional Online Catalog
When people think of e-commerce, they often think of the ease of online shopping in their daily lives. But there’s another world of e-commerce with its own unique relationships and buying capabilities: business-to-business (B2B) commerce.
Businesses in the B2B space are turning to Salesforce Commerce Cloud™, an e-commerce platform from Salesforce specifically designed for businesses making purchases online. It enables companies to create exceptional e-commerce storefronts and experiences for their business customers.
#8. Salesforce Introduces Generative AI Tools for Marketers
As we look back at 2023, it was the year that AI (Artificial Intelligence) and GPT (Generative Pre-trained Transformer) changed how people work, and marketers were some of the most affected by this brand-new technology. Salesforce is one of the companies investing in this new functionality announcing at its June Connections event in Chicago that Marketing GPT™ and Commerce GPT™ would become widely available by the end of the year. These new applications are powered by Einstein GPT™ — the AI-powered set of solutions that marries Salesforce AI with OpenAI’s technology and are changing the way marketers do their job, from creating audiences to promoting products dynamically in email and on their eCommerce sites.
#9. Sales & Marketing, SEO, and Social Media Tips for B2B Marketers
The B2B marketing landscape is continuously evolving. The last two years saw a few unprecedented changes and trends in the B2B marketing ecosystem. What trends can we expect in 2023? On an Ad Victoriam “Salesforce Simplified” podcast, Paul Slack, founder and CEO of Vende Digital discussed sales and marketing, SEO, and social media trends B2B marketers should watch – and possibly embrace – this year. What follows are some of the highlights of that conversation.
#10. 8 Steps to a Successful Salesforce Implementation
A Salesforce implementation can be a complex and daunting process. Even if you’ve already implemented Salesforce before, starting a new implementation from scratch can present new challenges. To ensure that your implementation is successful, there are certain steps you need to follow. In this AdVic Salesforce Blog, we’ll discuss eight important steps to follow when starting a Salesforce implementation.
#11. The 10 Best Marketing Practices B2B Companies Should Follow
B2B companies often have long sales cycles, complex decision-making processes, and multiple stakeholders. Therefore, B2B companies need to follow certain best practices to maximize their chances of success. Here are 10 best marketing practices that B2B companies should follow.
#12. Expedite Salesforce Implementation with an Accelerator – Part 2
For those who don’t know, AdVic’s extensive line of Accelerators is quick-start tools that advance the implementation or enhancement of your Salesforce platform to equip and empower your team, customers, and partners in just weeks, not months.
In Part 2 of this AdVic Salesforce Blog series (read Part 1), we’re taking a look at a few of our various Accelerator offerings and how they can expedite the Salesforce solution you have been looking for.
#13. AdVic’s B Corp Commitment Continues Into 2023
In this Salesforce Blog, we discuss opportunities to improve as a B Corporation in 2023, and how we are getting ready for recertification in early 2024.
#14. The Benefits of Using Salesforce Marketing Cloud
What is Salesforce Marketing Cloud? It’s the email you received from a retailer that presented products they already know you have an interest in. Or a text message alerting you that the item you viewed, but didn’t purchase is now on sale. Marketing Cloud can do this, and so much more.
In a nutshell, Marketing Cloud has become an essential tool for businesses looking to build brand awareness and grow their customer base. So, in this AdVic Salesforce Blog, we explore some of the most important things to know about Marketing Cloud, including its benefits and how it can help your business.
# 15. Meet Salesforce Content Creator Ike Wagh
Ike Wagh is a unique independent Salesforce Content Creator who has been using his platform to share his passion for Salesforce with the world across social media. Ike has over 13,000 followers on LinkedIn and over 3,000 subscribers to his YouTube channel.
Ike was a guest on the AdVic “Salesforce Simplified” podcast and talked about his journey to becoming an independent Salesforce Content Creator, how he connects with others in the Salesforce Ohana, and how those inside Salesforce are reacting to his content. Here are some highlights from that conversation.
#16. Transform the Customer Experience with Great Order Management
As you may already be aware, an order management system (OMS) – such as Salesforce Order Management (SOM) – is a platform or tool that allows sellers to track sales, process orders, manage inventory, and streamline fulfillment to make sure products end up in the hands of the customers who ordered them. It ensures that orders are delivered as expected, with full order transparency, quick shipping, and timely delivery.
#17. How B2B Companies Can Provide a D2C Experience
In today’s ever-changing digital age, customers are more empowered than ever before. They have access to a wealth of information and can make informed decisions about their purchases. This shift in consumer behavior has led to the rise of Direct-to-Consumer (D2C) companies that sell directly to consumers without involving any middlemen. While D2C companies have been successful in many industries, they have yet to make significant inroads in the B2B space. However, with changing customer expectations and increased competition, B2B companies are beginning to realize the need for a D2C experience. In this article, we will explore how B2B companies can provide a D2C experience.
#18. The Future of Product Information Management Inside Salesforce
Product Information Management (PIM) refers to the process of handling all the data, content, and other material that you need to market and sell products. PIM also ensures that quality data is created for internal use and multichannel distribution.
PIM was the topic of the AdVic “Salesforce Simplified” podcast. In that episode, we talked more about what PIM is, how it can help companies, and how it can be implemented into Salesforce systems. And to talk about all of that, we invited Mike Milburn, who has a deep background within the Salesforce ecosystem (he is actually one of the founders of Service Cloud™), and is now the co-founder and Co-CEO of Pimly, which is a new and innovative solution that brings all of a company’s product information into Salesforce to easily manage and utilize product data and digital assets across their Salesforce clouds. What follows are some highlights from our conversation with Mike.
#19. Decoding Salesforce: Unveiling the Messaging Behind AI+Data+CRM
It’s quite evident these days that Salesforce is full-speed ahead with using the power of AI to help transform the way businesses interact with their customers. Case in point, their “AI+Data+CRM” formula combines AI with data to create a more holistic view of the customer, allowing for more personalized and relevant experiences.
Let’s take a look at the messaging behind Salesforce’s AI+Data+CRM and explore how it benefits businesses and drives success.
#20. Make Quality Service Connections at Scale
If you’ve been kicking the tires about a Salesforce Service Cloud™ solution for your business and you haven’t pulled the trigger yet, perhaps you are not aware of its powerful AI capabilities…the ones that can make your service team reinvent customer experience.
Let’s take a look at some of the ways AI-powered predictions, recommendations, and chatbots on digital channels – built right into the Service Cloud platform – will make your customers happier and your agents more productive.
#21. The Benefits of Using Salesforce Commerce Cloud & Commerce GPT
Salesforce Commerce Cloud™ is a powerful platform that enables businesses to create and deliver personalized and seamless online shopping experiences. With its powerful features and capabilities, Commerce Cloud has become a popular choice among businesses of all sizes.
Let’s explore the many benefits of using Commerce Cloud for your online business.
#22. Maximizing Internal Communications with Slack
During a 2023 episode of AdVic’s “Salesforce Simplified” podcast, we spoke with Slack Senior Solutions Engineer Aditi Chaturvedi about the great features inside Slack, which by the way stands for “Searchable Log of All Communication and Knowledge.” Here are some of the highlights from our conversation.
#23. Why Businesses Should Embrace Using Chatbots
As a consumer, you want your questions answered and your issues resolved quickly, so you can go about your day. Calling and emailing are often time-consuming and can leave consumers feeling frustrated.
A fast efficient customer service option? Chatbots. Chatbots are computer programs designed to simulate conversation with human users, typically over the internet.
In this article, we’ll explore the benefits of using chatbots in business and offer tips for creating an effective chatbot experience.
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